First of all, the rise of cheap replica Jordan shoes has mainly benefited from its low price, attracting a portion of trend-seeking consumers. However, these imitations often have differences in materials and production processes, leading to flaws in comfort and durability.

Secondly, the emergence of these imitations has brought some challenges to the market share of the original Air Jordan shoes. Although the original shoes have unique advantages in terms of quality and design, the competition from low-priced imitations also attracts some consumers, which brings certain competitive pressure to the brand.

In addition, consumers should be more cautious when buying cheap imitation Air Jordan shoes. In addition to price, they need to consider aspects such as quality, comfort and the brand's credibility to ensure that they buy a product that meets their expectations.

To summarize, the emergence of cheap replica Jordan shoes has brought some challenges in the market. Brands need to pay more attention to the innovation and quality of their products, and consumers need to be more rational about their shopping in order to maintain the healthy development of the market.